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Sunday, September 2, 2018

MONI Smart Security and LiveWatch to rebrand as 'BRINKS Home Security'
src: r2.securityinfowatch.com

Brinks Home Security is a brand of home security systems.

Brink's had a business line in home security named Brink's Home Security that accounted for 15% of Brink's revenue in 2008; it decided that year to spin the business off, in order to focus on its other businesses. The company was rebranded as Broadview in 2009 with a massive and controversial advertising campaign. In 2010 Broadview was merged into ADT, which became a standalone company in 2011.

In 2018 Brink's re-entered the home security business through a trademark licensing deal, re-creating the "Brink's Home Security" brand.

The trademark deal was done with Moni, a US private company headquartered in Farmers Branch, Texas that sells home security company systems that can be self-installed or professionally installed.

Monitronics International was founded in Dallas in 1994 to provide alarm monitoring services to U.S. customers and businesses, as well as financing, technical training and product solutions to dealers within the industry. It was funded mostly by ABRY Partners until it was sold to Ascent Media in December 2010. As of 2015 it was the second largest security alarm monitoring company in the United States, behind ADT.

In 2013, MONI purchased Security Networks, a network of about 225 security dealers, for $507 million to diversify its service offerings and enter into the developing and complementary DIY home service category.

In 2015, Monitronics acquired LiveWatch, a Kansas-based that sold security alarm and home automation systems for DIY installation. The company was founded in 2002 under the name Safemart by Chris Johnson, a former Kansas paramedic. Initially, SafeMart distributed home security products from third-party manufacturers. In 2010, Johnson hired CEO Brad Morehead. By 2015 the company had grown to have 180 employees and had around 200,000 customers in the United States, and was acquired by Monitronics for $67 million.

In 2016, Monitronics International changed its name to Moni; along with it, its logo and other style elements were changed.

In February 2018 Moni exclusively licensed its trademarks and businesses to Brink's, which resulted in a rebranding of Moni and LiveWatch as Brinks Home Security.


Video Brinks Home Security



References

Source of article : Wikipedia